“Drink Fresh”, they plead. These delicate, hazy “New England” IPAs – we want them at their best, and the people who brew them say we need to drink ’em now or forever hold our peace. But how much difference does time really make? Is this a marketing ploy to get you to drink fast and buy young?
As the old saying goes, beer festivals are like London buses: an unprecedented global pandemic cancels them all for a year and half, then a whole load come along at once.
Beer in the City will be there with our ridiculously snazzy T-shirts and ridiculously functional coasters.
There will be prizes and some will be drinkable…
They’ve moved ahead of Carlsberg in the “most hated by the craft beer industry & well-meaning beer nerds” standings and have their own section on the BBC News website.
So, what’s the deal?
Telling it like it is to confused friends since 2014.